The Vertu story began by a poolside in Los Angeles. A successful man was relaxing on a sunlounger when his mobile phone rang. He checked the time on his hand-made Swiss watch, picked up his hand-crafted fountain pen ready to take some notes, looked up at his hand-built car in the driveway, and then down again at the ringing, mass-produced phone – and something didn’t add up. That man was Frank Nuovo, then head of design at Nokia and unquestionably the world’s most influential phone designer.
And he started to think, what if? What if we didn’t only mass produce phones for the masses? What if we slowed everything down and trued to maje the best phone possible? In that moment, an idea was born that Nuovo nurtured for years until the time was right, and he co-founded Vertu.
The rest is history.